Packaging Design | prajaktaportfolio

Blue Tokai

Visualized and reDesigned, Blue Tokai festive edition pack that celebrates with you and with a surprise to make you feel at home during the holidays

packaging

branding

re-designing

Give this a thought—

A packaging project, where the goal is to create gift packs that come with a fun surprise tucked inside. The challenge is to design the packaging in a way that makes the surprise unexpected and delightful for the person receiving the gift. Letting your creativity shine as you figure out how to make the unboxing experience not just visually appealing but also full of excitement and joy.

Concept 1

Diwali-themed packaging design for Blue Tokai Coffee with bright colors associating each flavor of the coffee along with the organic shape form that flows with the logo of the brand.

It will embody the spirit of the festival while staying true to the brand's values of nature and quality. By incorporating the design elements mentioned above- the organic shapes and bright flavors, this design will captivate customers and provide a memorable coffee experience.

The surprise bookmark will add a unique touch to the Diwali gifting experience. This packaging will connect with customers on both a cultural and environmental level, making it a memorable and meaningful choice for the festive season.

Prototypes

Colour & Flavour combinations

Final Product

Concept 2

After giving the first concept some more thought we understood that gifting coffee during Christmas is more relevant and thoughtful for several reasons.

Coffee offers warmth and comfort during the winter season, aligning with the spirit of Christmas. It carries a rich tradition of being enjoyed at holiday gatherings and can be customized to suit individual preferences with a wide variety of flavors and roasts.

The Christmas packaging design for Blue Tokai Coffee is designed to celebrate the magic of the holiday season while reinforcing the brand's dedication to providing exceptional coffee. The inclusion of Christmas ornament in a pop up format as we open the box, adds a unique and memorable aspect to the packaging, making it a perfect gift option and enhancing the overall Christmas experience. Customers will receive these ornaments as a delightful keepsake as well as a decoration for their own Christmas trees providing an additional incentive for choosing Blue Tokai Coffee as a gift during the holiday season.