YOHO
A seamless platform that helps commuters ditch the guesswork and take control of their parking, one smart spot at a time.
UX UI
branding
system design
Knowing where to park, even before you leave your house.
Seems like a joke? well it isn't. YOHO is here to save the day.
With Yoho, city parking just got predictable. Smart slots, smooth drives, and more time for what actually matters.
Still Confused? Let me explain.
80
hours
per year
a commuter in Indian cities typically spends around
20
mins
per drive
with many reporting upto
looking for a parking spot.
demand supply
vehicles
parking space
officials are unable to
and the real issue?
>
enough spots for parking
problem and high demand
gap
here is when WE step in
to provide you with the SOLUTION
inefficient and unavailable supply
find.park.go
Current Gap
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Drivers spend an average of 20-30 minutes searching for a parking spot, leading to traffic congestion, wasted fuel & increased pollution due to unnecessary vehicle idling. Along with which comes illegal parking & fines due to lack of available legal spots.
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Despite the smart city initiatives, there is no standardized, real-time parking solution integrated with municipal authorities, making urban parking an unorganized and frustrating experience.
Concept & Approach
One smart platform to empower urban commuters by combining real-time parking availability, intuitive navigation, and stress-free booking and guiding users toward a smoother, more predictable driving experience.
Who do we cater to?
target audience
target areas
Understanding the wants & needs
Urban areas are expanding with commercial hubs and residential complexes equipped with dedicated parking, while parking remains a critical challenge in high-traffic zones.
The lack of real-time availability, unorganized parking spaces, and inefficient management stand as the main concerns.
Brand Strategy
Main Targets Established:
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Defining Brand Values
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Crafting Mission & Vision
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Brand Keywords
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Final Positioning
Yoho's brand strategy mainly focusses on building simplicity, trust, and smart transportation within cities. It seeks to position the app as a user-friendly, dependable, and technologically advanced solution that improves and simplifies city parking.
Brand Keywords
Brand Identity
continued with the curves and shapes of a navigating and directing arrow
continuing with a wordmark instead of a separate logo and word due to its short spelling and avoiding overcomplication of the identity
Inspired by the shape of cars when parked around each other (such as in parking lots) giving it a subtle hint to the relation while keeping the shape intersting and modern
What’s in the Name?
Seriously though, why even the name “yoho”? Does it even make sense?
While “Yoho" sounds more upbeat and energetic or even gives a sense of celebration, that’s not the only reason why it suits the best. Connecting the brand with the experience it provides make it more memorable and trustworthy. With Yoho we provide a stress-free & lighthearted experience—which contrasts nicely with the usual frustration of finding parking.
It sets a positive emotional tone for the user and assuring them the best.
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MANROPE font
find.park.go
App Mapping
start
start screen
onboarding
login screen
have an account
yes
sign up
password
phone no.
otp
home
home
my bookings
search by
location
favourites
profile
your profile
parkings
on going
favourites
your location
completed
payment
your details
payment
exit app
my booking
selecting spot
timer
cancellation
confirmation
location
payment
help
ticket
log out
navigation
signed in
sign in
no
12:30
securing parking spots got so much easier!
EXPERIENCE REAL
TIME PARKING
Let’s get
you parked!
12:30
Enter Your Mobile Number
0
WXYZ
9
TUV
8
PQRS
7
MNO
6
JKL
5
GHI
4
DEF
3
ABC
2
1
12:30
12:30
12:30
Let’s Get You Parked!
12:30
Park Now
12:30
revolutionising the daily urban commute and routine by making parking SMARTER, FASTER and STRESS free through this platform.
